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📌 Introduction
If your music is used in advertisements broadcast on radio or TV, Soundreef collects and distributes the royalties generated from those broadcasts.
However, it’s important to distinguish between synchronization rights and copyrights, as they are managed separately.
1️⃣ What are synchronization rights?
Synchronization rights refer to the permission needed to associate a musical composition with audiovisual content, such as films, TV series, online videos, or advertisements.
They are not managed by Soundreef, but are negotiated directly between rights holders: the author, publisher, or producer of the audiovisual in question.
Anyone wishing to use a track by synchronizing it within an audiovisual product, such as an ad, must request authorization directly from the rights holders.
👉 Example: if one of your songs is selected as the soundtrack for a TV ad, you or your publisher must authorize its synchronization with the video content.
2️⃣ What rights does Soundreef collect, then?
Following the synchronization agreement, when an advertisement containing music is broadcast, for example, on radio or television, Soundreef can collect the copyrights related to the public broadcast of the track, and derived from the use of your music within the ad.
Once synchronization rights have been granted and the advertisement is aired, Soundreef collects the copyrights related to the public broadcast of the music within that ad.
These are distinct from synchronization rights and cover the actual broadcast of the track on radio or television.
3️⃣ How is the collection done in Italy and abroad?
✔ In Italy, Soundreef directly manages the collection of royalties for music used in ads aired on radio and TV.
✔ Abroad, Royalties are collected through reciprocal agreements with local collecting societies.
📌 Royalties are collected according to the policies and timelines of each collecting society. In some countries, royalties from music used in ads are included; in others, they are not.
❓ FAQ
🔹 Does Soundreef also manage synchronization rights?
No. Synchronization rights are negotiated directly between the rights holders (author, publisher, producer) and those who intend to synchronize the music.
🔹 If my track is used in a TV ad, do I receive royalties from Soundreef?
Yes, for the broadcast of the ad on radio or TV. Soundreef collects and distributes the copyrights for the public broadcast of the track.
🔹 If the ad airs abroad, will I still receive royalties?
It depends on the country. Soundreef receives payments through reciprocal agreements, only if the foreign collecting society provides for the distribution of rights on advertisements.
🔹 Can I use a track in an ad without authorization?
No. Prior authorization from the rights holders is always required for synchronization in any audiovisual context.
✅ Conclusion
Soundreef collects and distributes copyrights related to the broadcast of advertisements containing music, both on radio and TV.
The collection is direct in Italy and managed through reciprocal agreements abroad, according to local policies.
Remember: synchronization rights—needed to pair music with images—are not managed by Soundreef and must be authorized directly by the rights holders.
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